Structured-but-flexible system to fit your custom needs and scale with your team
Our product ontology is built on 12 core databases that map to key product lifecycle stages. These databases contain essential product entities and are easily accessible through search and the all pages view.
Learn the main product entities that conform the ontology
Think of this ontology as the backbone of your virtual product workspace - a central system that helps admins and owners maintain accurate, up-to-date information across all dashboards.
Insights
Transform raw feedback into actionable evidence by centralizing interview notes, support tickets, and market research in one searchable database. This living knowledge base helps guide roadmap decisions with real data.
Benefits
- Centralizes feedback in one accessible location
- Links discoveries directly to features and objectives
- Creates an evolving foundation for product decisions
Objectives
Set specific, measurable targets that drive your roadmap forward. Focus on concrete outcomes like "Increase activation to 35%" rather than vague goals.
Benefits
- Enables data-driven feature prioritization
- Aligns teams around clear success metrics
- Provides transparent progress tracking
Features
Maintain a unified backlog of customer-facing functionality, complete with specifications and connections to supporting insights.
Benefits
- Creates a single source of truth for product ideas
- Facilitates smart prioritization through impact scoring
- Offers clear status tracking from concept to launch
Metrics
Track KPIs alongside related work items to understand cause and effect relationships within your product development cycle.
Benefits
- Establishes shared definition of success
- Enables early course correction
- Validates product decisions with data
Issues
Proactively track potential roadblocks and uncertainties that could impact delivery timelines.
Benefits
- Surfaces risks before they become problems
- Ensures clear ownership of blocking issues
- Maintains transparency around project health
Planning
Connect strategic vision to tactical execution through flexible views of your product timeline.
Benefits
- Synchronizes cross-team delivery efforts
- Identifies resource constraints early
- Builds stakeholder confidence through clear timelines